The "Dobrobut" medical network's social project, "Continue Life! Yield to the Ambulance!" received an award in the "Editor's Choice" category at the X-RAY Awards marketing solutions competition from MMR.
The information campaign "Continue Life! Yield to the Ambulance!", implemented by "Dobrobut" with the support of the Ministry of Health and the Ministry of Internal Affairs of Ukraine, is an important initiative aimed at drawing attention to the necessity of drivers observing traffic rules regarding yielding to emergency vehicles.
A key element of the campaign was a video with the same slogan, which makes one ponder: minutes spent by an ambulance in traffic jams can either stop or extend someone's life. The goal of the initiative is to increase awareness and social responsibility, as a human life can depend on each of us.
We thank everyone who supported the campaign and the culture of responsibility on the road.
